Punjabi artist Master Saleem. Rishi’s inimitable fusion sound combines contemporary drum beats with iconic vocals of the Punjabi singer - the result is an upbeat party anthem that bears all the hallmarks of a Rishi Rich hit.

He says of the first single and working with Master Saleem: “I’ve been a huge fan of Master Saleem for years and it was a great privilege to create this track with him. I wanted to create a song that complemented his stunning vocals and showed that contemporary and classic styles can work seamlessly together.”

‘MUSIC’ which comes ten years after Rich’s last album ‘The Project’ has been a true labour of love, and features collaborations with some of the biggest names in the industry including: Shazia Manzoor, Juggy D, Miss Pooja, Hunterz, Ishers, H-Dhami, Navin Kundra, Amrit Dasu, Ray-J, Sayhba, Veronica, Rush Toor, Usman Rehman, Soloman, Kiran Dhanoa and some surprise collaborations soon to be revealed.

Says Rich: “The new album has been a huge collective effort with so many talented artists - some well-known and other exciting new talent which we wanted to showcase. The reason it’s taken a while to release is that I wanted to give each artist and each track the respect and creative attention that they deserve.”

The result is a fresh, vibrant sound merging the smooth tones of RnB with the rhythmic vocals of hip hop, traditional Sufi, Bollywood or Bhangra depending on the artists core musical style.

He ends: “Having the freedom to express my creativity has enabled me to produce some of the best work of my career. I’d like to dedicate the album to my loyal fans who have supported me throughout my career and waited such a long time for the album. It’s truly special to me and I hope they’ll love it.”