Name: Davinder Bedi

Claim to Fame: The week beginning Monday 26th September, I have been BBC Asian Networks featured artist on Friction

Artist Name: Desired Effect (name comes from engineering everyones projects when 19 years old and giving each audio element (drums, vocals, guitar etc) the desired effect.

Age: 31 years old

Location- East London- moved from Wolves 3 months ago. What he does- writes songs, tries to sing, produces, engineers, mixes and masters his own music. Plays keys very rudimentarily and bass guitar too.

Label- Dark Arts Records www.darkartsrecords.co.uk

Music Available on iTunes- Desired Effect

He quotes " I don't really know where these baseless rumours come from. However, I can tell you one thing for free, I am the record label and studio slave that has to deal with everyone's projects most nights of the week until the early hours of the morning. The job is really tiring but has to be done. I certainly do have the guts to put my money where my mouth is. Those of you who know me will know this. After spending more than a decade learning about music production, sound engineering, studio construction and mixing I decided to stop running around like a headless chicken helping people out with their project studios and decided to channel my skills towards an ultimate goal. I admit, I am a recluse nowadays, however, why would I want to leave my love which is music and studio work. After spending four years learning how to sing (eastern and western) I decided to actually get down to making music. After all, many people spend most of their lives preparing to live, however, one thing that they forget is that the clock is always ticking.