"The aim of the Awards is to celebrate Punjab's rich musical heritage and in doing so, create a high profile annual event to bring traditional music on the centre stage. The popularity of Punjabi singers and the Punjabi albums have crossed the national and international barriers now. It has got recognition outside India also to such an extent that even the pop artists of west have started incorporating Punjabi numbers into their albums" ETC Channel Punjabi President Rabindra Narayan said.