Digital DAB radio station AsianFx Radio launched its revamped website this week – www.asianfx.co.uk. The new website promises to be more interactive with listeners and give AsianFx Radio fans a chance to find out more about their favourite shows and presenters. 
 
AsianFx Radio is a music led radio station aimed at the UK’s South Asian demographic, particularly targeting a young and dynamic audience who listen to a variety of different sounds. Playing the best in Urban mainstream and Asian music from Bollywood, Bhangra and the niche British Asian music scenes, AsianFx Radio provides an eclectic mix of music and exemplifies the modern South Asian youth sub-culture globally. 
 
Since their official launch, AsianFx Radio has raised its profile as one of the UK’s leading radio stations for its desired target audience and is a pioneering digital commercial station, the first of its kind in the West Midlands region, which boasts a large South Asian population.  
 
The station has since attracted star interviews from the likes of Bollywood legend Amitabh Bhachan, current mainstream stars such as John Legend and double MOBO award nominee Jay Sean as well as Bhangra best sellers H-Dhami and Miss Pooja. And by being a platform for talented new British Asian musicians, AsianFx is living up to its hype by delivering a complete radio service for the modern South Asian population in the UK & beyond.